Fraud Went Viral.
A two-part short film campaign for a rental verification platform. Day 1 follows a fictional applicant whose fabricated internet life spirals out of control. Day 2 shows what happens when the platform actually verifies it.
Scope
Client
Duration
Year
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The Brief
(01)
Two connected films. Same fictional fraudster. Completely different energy.
100 verifies what the internet can’t — income, identity, employment, documents. The brief called for two short films that would make that case without feeling like a compliance product ad. The goal was content that felt native to a social feed: fast, entertaining, and built for an audience that has seen every fraud trick in the book. Day 1 would drop the audience into the chaos. Day 2 would bring the receipts.
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The Work
(02)
Day 1 adds noise. Day 2 strips it away.
The creative rule we built everything around: reuse the world, not the edit. Day 1 (Fraud Went Viral) opens on a fictional applicant with 7 full-time jobs, $300K in the bank, and a GRWM live stream where he holds up his own paystub. The feed spirals — profiles multiply, faces glitch, the internet gets out of control. Day 2 (The Internet Lies. 100 Verifies.) opens with a TV-recap callback and then dismantles every claim one by one: Not Verified. Employment Mismatch. Identity Conflict. Altered. The visual language inverts completely — Day 1 lives in chaos and clutter, Day 2 introduces electric mint as verification takes over and the noise clears.
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The Result
(03)
A campaign that works like the content it’s exposing.
Both films are built to stop a scroll and reward attention. Day 1 functions without sound — bold supers and rapid cuts carry the story. Day 2 earns its payoff because the audience already lived through Day 1. Together they position 100 not as a compliance tool, but as the thing that cuts through the noise — confident, fast, and always a step ahead.
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