Blog.

Thoughts, ideas, and perspectives on design, simplicity, and creative process.

Thoughts, ideas, and perspectives on design, simplicity, and creative process.

May 4, 2026

AI Brands Are All Dressing The Same

An exploration of how subtle interaction, whitespace, and visual pacing shape user emotion.

Insight

Apr 22, 2026

AI Brands Are All Dressing The Same

AI Brands Are All Dressing The Same

Insight

Apr 10, 2026

When Your Brand Can't Keep Up With Your Product

And what to do when your brand can't keep up with your product — especially in the age of AI.

Insight

Apr 7, 2026

What a $1M Video Costs in 2026 (And Why the Answer Should Change How You Think About Creative)

What a $1M video Costs in 2026

Insights

Jan 23, 2026

Why Most Tech Companies Struggle to Translate Their Product Into Clear Creative

Most tech companies don’t have a product problem. They have a translation problem.

Insights