XREAL.
XREAL approached Ten16 ahead of CES 2026 with a clear objective: create a booth presence that would stand out in one of the most competitive environments in tech. With thousands of brands competing for attention, XREAL needed bold, high-impact visuals that communicated the power of their products instantly—across signage, banners, ads, and large-scale displays. Working within a tight timeline and leveraging existing brand assets, Ten16 was brought in to elevate XREAL’s CES presence with visuals designed to attract foot traffic, spark curiosity, and reinforce their position as a forward-thinking technology brand.
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At CES, subtlety gets lost. Our strategy was to design for impact. We leaned into vibrant color, scale, and striking visual compositions that could cut through the noise of the show floor. The goal was not to explain every feature, but to create an immediate emotional and visual pull—something bold, modern, and unmistakably XREAL. The creative direction focused on clarity at a distance, energy up close, and visuals that felt immersive rather than informational. Nothing generic. Nothing forgettable.
Ten16 combined XREAL’s existing assets with AI-assisted workflows to rapidly explore, refine, and produce high-quality visuals across multiple formats. This approach allowed us to move quickly without sacrificing creative control or brand integrity. The result was a cohesive set of booth graphics, banners, signage, and display visuals that felt dramatic, confident, and engaging—designed to stop people in their tracks and invite them into the experience. By balancing speed, strategy, and taste, we delivered a CES-ready visual system that helped XREAL show up boldly, efficiently, and with impact.
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