Futuri Branding.
Futuri has spent decades building tools for the world's biggest broadcasters and publishers. But as their product suite expanded to thirteen AI-powered solutions, the brand hadn't kept pace. What started as a single product had become a platform — and it needed an identity to match.
Client
Duration
Year
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The Challenge
(01)
One brand. Thriteen products. Zero room for chaos.
Futuri's portfolio had grown organically — each product with its own visual language, naming convention, and market positioning. The result was a fragmented brand experience that made it difficult for prospects to understand the full power of the platform, and even harder for internal teams to maintain consistency across touchpoints.
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The Strategy
(02)
A platfrom brand, not a product brand.
We anchored the identity around a single idea: Futuri is the platform, the products are expressions of it. This meant building a flexible system — not just a logo refresh — that could scale across thirteen existing products and whatever comes next.
What we built:
Complete brand identity system
Sub-brand architecture for 13 products
Motion system and animation guidelines
Voice and tone guidelines
Comprehensive brand book
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The Outcome
(03)
A brand that scales with the roadmap.
uturi now has a coherent identity across thirteen products, a sub-brand architecture that accommodates future launches without redesign, and a motion system that brings the brand to life across digital touchpoints. The system serves 7,000+ media brands who interact with Futuri's products daily.
Key Stats
13 products unified under one brand system
7,000+ media brands served
1 scalable architecture for future product launches
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