HCHB.
Homecare Homebase (HCHB) is one of the most widely adopted software platforms in home-based care, supporting a significant share of agencies across the United States. As a category leader, HCHB needed a creative partner that could match the scale and sophistication of their business — without the overhead and slow timelines of a traditional agency.
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The Challenge
(01)
Despite being a market leader in technology, HCHB's brand presence was not keeping pace with its product. Three core issues were holding them back.
Their creative output couldn't scale. The volume of campaigns, events, product launches, and sales enablement materials had outgrown their internal capacity. Deliverables were bottlenecked, and the team was stretched thin across too many priorities.
Their brand lacked consistency. With assets being produced across multiple teams and vendors, the visual identity and messaging varied significantly from one touchpoint to the next. Paid ads looked different from event materials, which looked different from product marketing decks.
Complex technology was hard to communicate. HCHB's platform is powerful but deeply technical. Translating features like Smart Scheduling and Intelligence tools into clear, benefit-driven messaging that resonated with healthcare decision-makers was an ongoing struggle.
"We needed to look like the legitimate leader we are — and stop feeling left behind by our competitors." - Phi Doan, VP of Marketing
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The Results
(02)
50+ assets delivered per month, 50%+ increase in HCHB's total creative production capacity, Under 7 days from brief, Full service coverage
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Services Provided
(03)
Ten16 Creative delivers the following on an ongoing monthly basis as HCHB's embedded creative partner:
Paid advertising creative (digital campaigns, social ads, banner systems)
Video production (customer testimonials, brand videos, event content)
Presentation and sales deck design
Event and conference creative (booth design, signage, environmental graphics)
Email marketing design and content
Website visual design and landing pages
Brand collateral and internal communications
Motion graphics and animation
Ten16 operates as a fractional creative department — providing the strategic direction, creative talent, and production capacity of a full in-house team at a fraction of the cost of building one internally or hiring a traditional US-based agency.
This model gives clients like HCHB access to a senior Creative Director, a dedicated design and production team, and rapid turnaround — without the overhead of full-time salaries, benefits, and management.
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