Why Change Now? — Interview Video Series.
A customer interview video series produced for HCHB's "Why Change Now?" campaign, built to help home health and hospice executives recognize the cost of maintaining the status quo.
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The Campaign
(01)
Moving executives from "we're managing" to "we can't afford to wait."
Homecare Homebase (HCHB) launched "Why Change Now?" to help home health and hospice executives recognize the real cost of the status quo. The campaign wasn't built around product features — it was built around business reality. Ten16 was brought in to produce the interview video series that would anchor the campaign, capturing real customer voices at HCHB's annual User Conference. |
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The Work
(02)
Real voices. Real decisions. Shot at HCHB's User Conference.
We filmed unscripted interviews with approximately 11 customers and executives on topics ranging from margin pressure and staffing to AI readiness and the decision to modernize. After reviewing the full footage library, we identified the strongest moments and built a multi-format video series organized by campaign pillar and funnel stage — short soundbites for social and sales outreach, mid-length pieces for email campaigns and the content hub, and longer customer stories for deeper-funnel moments. |
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The Result
(03)
A full-funnel video library built on executive proof.
The final deliverable was a scalable suite of customer videos giving HCHB's sales and marketing teams real, executive-level stories at every stage of the buyer journey — from first touch to final decision. Every piece was designed to give a home health leader a moment of recognition: someone who sounds like them, describing a challenge they know, explaining why they finally made the move. |
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